Corporate, Socially Responsible (CSR) Events Rise from the ‘AIG Effect’ Ashes
My partner and I are preparing to speak at TSE 2012. Our topic is: The New Event Trend: How to Align Your Event Productions with Corporate Social Responsibility Initiatives’ so consequently, we’ve been doing a lot of research and re-living some of the memories of the recent time in our event history that was commonly termed the ‘AIG Effect’.
It was a challenging time to be in Event Production on any level. There was a whole plethora of fall-out; surviving the event cancellations, re-scoping event contracts, entertainment & budgets to carefully avoid any negative media attention, being challenged to intentionally choosing alternate, non-luxury brand hotels to hold programs in, adopting ‘stealth’ spending practices where it made sense…after all – events didn’t go away, we just had to find ways to produce them ‘less-lavishly’ on the surface!
As we move into 2012, I think I can speak for most of us in the industry when I say that I am happy we’ve turned the corner from that period of time; but even more-so, excited to realize the shift that was caused in the event industry as a whole.
If produced with a socially responsible theme (or ‘giving element) we as Event Managers, have the power to change the perception of events & their place in our marketing strategies.
Corporate, Socially Responsible Events can be held at beautiful venues…the guests (staff, customer & prospects alike) can still enjoy wonderful food, entertainment & decor, AND they can feel good about attending, giving & being involved with a great cause.
And even better, if the event theme has been creatively mapped to the non-profit purpose – attendees are even more excited about attending than if it had just been your typical, food/drink/band/networking event!
Not to mention the positive press corporations enjoy from this style of event…definitely a win/win/win! Maybe the AIG Effect was not as bad as it was deemed at the time…from it’s ashes has risen a very good thing!